Made Possible.

The first social network for the modern homebuyer.

A Radically New Buying Process.

Home buying is not easy. It's a huge investment and for the most part, can be very confusing. 
We wanted to change that, so we created Cher.

the Network.

Never thought you could afford a house all on your own? We've got you covered. Our all-in-one platform will help connect you to our community of pre-approved co-borrowers based on your personal and financial needs. Our Cher Security program makes sure you're covered and have a range of opt-out alternatives, just in case 😉

the Collaborative.

Get matched, browse homes, find an agent and finalize contracts - all from the comfort of our app. 100% safe and secured, for your peace of mind and ours.

the Knowledge Hub.

Buying a house is a HUGE step - so our goal is to help fill in all the gaps between you and the home of your dreams. Browse through our collection of resources and other educational material to help you in your journey.

stay Tuned

IOS App available soon! Sign up below to get notified when we launch on the Apple store and for additional updates on our newest features! Plus, exclusive home buying guides and other hacks!

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Can I co-own with anybody?

If you've got a best friend or a special someone in mind to start your homeownership journey with - we dig it. We make it easier for qualified homebuyers to go through all the necessary steps online - our social network is an additional feature for those who are still looking for their clique. Otherwise, you can skip that option and go straight to the buying process.

what happens if it doesn't work out?

As with life, things don't always go the way you want it to. With the Cher Security program, you're protected. Even if it means your co-owner loses their job or if you decide it's just not all that great of a personality fit - we've got you covered. We have various opting out choices for all parties involved that make the home buying process risk-free.


We stan an eager learner! Truth be told, many prospective home buyers know next to nothing about the home buying process. You're not alone! Even if you're not quite there yet, we offer Cher as a platform for a myriad of resources to help you learn more about the home buying process before you commit. So feel free to join in, hang out and browse until you're ready.

What if I don't have enough for a 20% down payment?

We make it possible for you to pay a lower down payment (for qualified users). Still don't have enough? Be sure to browse our financial resources to learn more about saving, budgeting and what to expect when you are starting the home buying process.

can anyone join cher?

Anyone can join Cher, whether you're ready to purchase a home or not. In fact we encourage it. Buying a home is a pretty big deal, so we want to help educate you on all aspects before you make that decision. When it comes to looking for co-owners though, we do go through a vetting process to make sure you are qualified and do various background checks for safety purposes.

okay cool, but at what cost?

It is 100% free to join Cher and access all of our features.

Still Curious?

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730 Arizona Avenue Office 205, Santa Monica, CA 90401 O: (424) 330-1800 M: (949) 683-7472